Growth Intelligence for eCommerce

Turn fragmented eCommerce data into strategic advantage.

We help eCommerce companies build customer intelligence, organize marketing around business decisions, and execute profitable growth.

Customer IntelligenceMarketing IntelligenceGrowth Execution
Advector Lab
Customer Data
Loyalty • CRM • behavior
Marketing Data
Google • Meta • Microsoft
Commerce Data
Shopify • Amazon • retail
Financial Data
Margin • LTV • contribution
Experience across eCommerce brands and marketplaces
iHerb
Vitamin World
Bonavita
AllStarHealth

Where we help

Start where your business is today.

Some companies need the data foundation. Others already have the data and need better execution. We can work on either side — or connect both into one growth operating system.

If the data is fragmented

Build the intelligence foundation

Map sources, connect customer, commerce, loyalty, marketing, and financial data, and structure it around the business questions that matter.

If the data already exists

Improve the growth operating model

Organize marketing around category, brand, product, margin, and customer value instead of isolated channel metrics.

If you need both

Connect intelligence to execution

Build the decision layer, then translate it into paid media structure, testing, reporting, and optimization.

The Advector Method

From data to decisions to execution.

The goal isn't another dashboard. It's a system that helps the business make better decisions and act on them.

01

Connect

Bring fragmented customer, commerce, marketing, and financial data into a usable structure.

02

Understand

Identify customer behavior, category movement, brand performance, and the economics behind growth.

03

Decide

Translate the data into clearer investment, merchandising, and marketing decisions.

04

Execute

Build campaigns, tests, reporting, and operating workflows around those business priorities.

Growth Execution

Strategy built around the business. Execution built to drive growth.

We structure, manage, and optimize paid growth around your business priorities—connecting every channel to customer behavior, product economics, and profitable growth.

Marketing organized around business priorities
Category → Subcategory → Product
Structure campaigns and reporting around the way the business actually makes decisions.
Gross Margin → Paid Investment
Move away from platform-only ROAS and connect marketing to economics.
Capital Allocation
Shift budget toward the brands, products, and channels creating the best returns.
Google Ads
Search, Shopping, PMax, YouTube, bidding, and measurement.
Meta
Prospecting, retargeting, creative testing, and demand creation.
Amazon Ads
Marketplace growth, PPC structure, bidding logic, and profitability.
Microsoft Ads
Search and Shopping expansion with independent optimization.

Work & Proof

See how intelligence becomes action.

Examples of how Advector Lab can turn data into practical operating systems — from understanding customer behavior, to improving marketing decisions, to executing and scaling growth.

Customer Intelligence

Customer Intelligence

Understand how customers enter, repeat, expand across categories, and create value over time.

Marketing Intelligence

Marketing Intelligence

Connect spend, revenue, channel performance, and customer signals to make better investment decisions.

Growth Execution

Growth Execution

Turn strategy into campaigns, experiments, budget decisions, and scalable execution across channels.

iHerb
Large-scale eCommerce growth

Six years working inside a global supplement marketplace, supporting acquisition and growth across international markets.

Vitamin World
Marketing intelligence + paid growth

Building a connected operating model across paid media, reporting, account structure, and business-level decisions.

Bonavita
20%+ YoY growth

Profitable growth through acquisition optimization, marketplace strategy, and performance-focused scaling.

Let's talk

Need better intelligence, better execution — or both?

Tell us where the business is today and what you're trying to improve.

Use the form to get in touch