ADVECTOR LAB
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Performance marketing, unit economics & AI automation

Profitable growth systems for eCommerce brands.

Advector Lab helps eCommerce brands scale through Google Ads, Meta, TikTok, Amazon Ads, marketing intelligence systems, unit economics frameworks, and AI-driven operational automation — with a focus on understanding the true drivers of profitable growth across channels, marketplaces, and customer touchpoints.

Google AdsAmazon AdsMetaBingTikTok

Overview

Growth Dashboard

Last 30 days
Revenue
$1.24M
+18.6%
ROAS
4.62x
+24.1%
AOV
$78.32
+11.3%
CM$
+50%
+ margin
Revenue / Efficiency
+28% YoY
This year
Last year
JanMarMayJulSepDec
Channel Mix
Google Ads48%
Amazon Ads28%
Bing9%
Other Channels15%

Our recent clients

iHerb
Vitamin World
Bonavita
AllStarHealth
Buttn
G Gradual

What we do

End-to-end systems for scalable growth.

Most brands already have more data and demand than they know how to operationalize. The opportunity is improving acquisition efficiency, understanding incrementality, building a clearer measurement framework across channels, and automating repetitive workflows.

Acquisition Strategy

Campaign structure, channel mix, bidding logic, and demand capture across Google, Meta, TikTok, Bing, and Amazon.

Unit Economics

Frameworks focused on contribution margin, profitability, and scalable growth — not just platform ROAS.

Marketing Intelligence

Measurement systems, dashboards, and operational reporting designed to create a clearer source of truth across channels and marketplaces.

AI Automation

AI-assisted workflows to reduce repetitive tasks, improve speed, and help teams execute more clearly.

Experience across large-scale eCommerce and performance marketing.

30%+
annual growth
iHerb
50%+
efficiency growth
Bonavita
20%+
YoY growth
G Gradual
40%+
growth for smaller accounts
Amazon Ads
iHerb
30%+ annual growth

Supported large-scale Google Ads growth across international eCommerce markets while maintaining performance efficiency.

Vitamin World
Google Ads growth

Working on account restructuring, campaign segmentation, Shopping/PMax strategy, and profitable scaling.

G Gradual
20%+ YoY growth

Supported profitable year-over-year growth through acquisition optimization, marketplace strategy, and performance-focused scaling across Amazon and eCommerce channels.

Operating model

Growth Engine

Demand capture92%
Reporting clarity87%
Automation leverage74%

About Advector Lab

Operator mindset. Data-driven decisions.

Built for eCommerce brands that want clearer growth systems, stronger acquisition, and better economics. The work is practical: improve acquisition, create a more reliable source of truth across channels, connect marketing to margin, and automate where it makes sense.

Measurement Philosophy

• Attribution is directional — not absolute.
• Amazon, DTC, retail, and social commerce influence each other.
• Cross-channel measurement matters more than platform-reported ROAS.
• Reporting should drive operational decisions, not just summarize metrics.
• AI should improve clarity, speed, and decision-making.
10+ years in eCommerce, marketing, and analytics
Experience across Google Ads, Amazon Ads, and Microsoft Ads
Focus on clarity, efficiency, contribution margin, and long-term growth

Let’s talk

Looking to scale more efficiently?

Share a few details about your business and I’ll take a look.

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